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2012 Back to School Online Selling Season: Special Report

by Lisa Suttora | Jul 24, 2012 | Niche Marketing

The second biggest consumer spending season (behind the winter holidays) is happening now! The back-to-school selling season kicked off July 5th, and the National Retail Federation reports that combined K-12 and college spending will reach $83.8 billion this year. ...

Amazon 3rd Party Merchants See Record 2011 Holiday Sales

by Lisa Suttora | Feb 7, 2012 | Niche Marketing

If you’ve been thinking about selling on Amazon, the time to make the move is now. Amazon is not only the Internet’s fastest growing ecommerce marketplace, it’s also driving the strongest growth for 3rd party merchants of consumer goods across the...

Ecommerce Phil Sees a Bright and Sunny Online Spring Selling Season Ahead!

by Lisa Suttora | Feb 3, 2012 | Niche Marketing

While Punxsutawney Phil may have seen his shadow on Groundhog Day, February 2, 2012, on the other side of the country in Seattle, WA ‘Ecommerce Phil’ popped his head out to see a very bright and sunny spring selling season online ahead! Rather than...

For Online Sellers, Halloween Related Products are a Year-Round Business

by Lisa Suttora | Oct 31, 2011 | Niche Marketing

Think Halloween products only sell in the month’s before October 31st? Not if you sell online! In the online world, Halloween themed products sell all year long. Whether for kid’s dress-up play, a themed costume party, a local school drama club production...

Do You Need a Niche to Start Selling Successfully on Amazon?

by Lisa Suttora | Aug 3, 2011 | Niche Marketing

Ever since I introduced our new 2-part series  on “How to Integrate Amazon into Your Business Model”, the #1 question I’ve received is about what to sell on Amazon… “Lisa, I’m interested in selling on Amazon, but I don’t have...

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