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Promoting Your Online Store on Small Business Saturday

by Lisa Suttora | Nov 27, 2011 | Niche Marketing

November 26th is Small Business Saturday. The day when millions of shoppers “Pledge to Shop Small”. As we cover in the Holiday Selling Guide, this is the day to remind people on Facebook, Twitter and in your email marketing that it’s Small Business...

Building Promotions Around Events and Lesser Known Holidays

by Lisa Suttora | Oct 11, 2010 | Niche Marketing

One of the best ways to market a product or service is to build a promotion around a holiday, day of observation or current event! Promotions tied to an event or holiday generate buzz, provide great search engine content by tapping into existing media articles about...

Frugal Fatigue: Why the “Low! Low! Prices! Message” is Wearing Thin With Your Customers

by Lisa Suttora | Jun 24, 2010 | Niche Marketing

“Markdown!” “Lowest Prices in Town” “Save 75%” “Rock Bottom Prices!” “We’ll Beat Any Price” “Cheapest Deal in Town”. For the past 18 months, these sales slogans have been screaming at...

Let’s Do Some No Cost Marketing TOGETHER for 30 Days

by Lisa Suttora | Jun 1, 2010 | Niche Marketing

Do you have a blog?  Do you want more traffic to that blog or to your website or online store? If so, I want to invite you to join me in doing some NO COST marketing for your business over the next 30 days! You see a blog is one of the best ways to drive traffic to...

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