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Prepping Your Ecommerce Biz for the 2013 Holiday Selling Season

by Lisa Suttora | Sep 19, 2013 | Seasonal Selling

Are you ready for the 2013 Holiday Selling Season? This year online retailers will “lose” a week of peak holiday sales! Find out why, and what you must do to make up for it…

Let’s Get Real Consumers! There is NO Such Thing as Free Shipping!

by Lisa Suttora | Mar 25, 2011 | Ecommerce

News out today that L.L. Bean and Zappos are leading a new “free shipping revolution”… Steve Fuller, the chief marketing officer at L.L. Bean, said his company came to the decision after examining “research after research after research”...

How to Handle Business Overwhelm During the Holidays

by Lisa Suttora | Nov 18, 2010 | Entrepreneurial Mindset, Seasonal Selling, Selling on Amazon, Selling on eBay

As we move closer towards Christmas day, I’ve been hearing from many of  you that you’re beginning to feel swamped and overwhelmed. Sales are picking up, personal holiday duties are picking up and you’re starting to panic at the thought of attempting...

8 Ways to Successfully Source Inventory This Summer

by Lisa Suttora | Jun 28, 2010 | Ecommerce, Product Sourcing, Seasonal Selling, Selling on Amazon, Selling on eBay, What to Sell

If you sell physical products online, the next 90 days (July – September) are key product sourcing months for your business. Not only are there a variety of product sourcing opportunities to take advantage of  during this time, but it’s also the last...

Frugal Fatigue: Why the “Low! Low! Prices! Message” is Wearing Thin With Your Customers

by Lisa Suttora | Jun 24, 2010 | Ecommerce, Marketing Online, Selling on Amazon, Selling on eBay

“Markdown!” “Lowest Prices in Town” “Save 75%” “Rock Bottom Prices!” “We’ll Beat Any Price” “Cheapest Deal in Town”. For the past 18 months, these sales slogans have been screaming at...
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