The day when millions of shoppers “Pledge to Shop Small”.
As we cover in the Holiday Selling Guide, this is the day to remind people on Facebook, Twitter and in your email marketing that it’s Small Business Saturday and let them know about YOUR online store and what you are offering for the holidays!
American Express started the Small Business Saturday initiative in 2010.
Already more than 2 million people have Liked the Small Business Saturday Facebook page. Go over there and Like it, share it and reference the promotion in your marketing today!
While Small Business Saturday was originally started for local small businesses, independent online merchants should also leverage consumer awareness of this promotion.
Small Business Saturday received a lot of media attention this year. MSN.com has featured the Small Business Saturday promotion in the upper right hand corner of their homepage all day today.
Run Your Promotion or Promote a Product
If you have a promotion ready to go for Small Business Saturday, spend today Tweeting it, Facebooking it and also send a special email to your customers.
If you don’t have a promotion ready, pick one of your best or most popular holiday products and showcase it and let people know that you are participating in Small Business Saturday!
You can even get special signage at the Small Business Saturday Facebook page.
And if haven’t planned ahead?
Don’t make it perfect, do it anyway!
If you missed Small Business Saturday this year, be sure and put it on your marketing calendar for 2012. Small Business Saturday is an annual event and always falls the Saturday after Black Friday!
Solving the Solopreneur Struggle
In the spirit of Small Business Saturday, let’s talk about one of the biggest problems small business owners stuggle with.
Trying to do it all yourself!
- Creating a professional online presence with a quality business logo
- Designing seasonal graphics to promote holiday sales
- Setting up your social media presence so that it drives traffic to your store or website
- Writing content for your blog
- Getting quality inbound links to your store
- Editing a product video (which can get you a first page ranking on Google in your niche)
Yet all of these things are part of running successful ecommerce business!
Using traditional methods, getting the list above completed could cost you hundreds or thousands of dollars.
But there is a solution for getting skilled freelancers who live in the U.S., Canada, Europe, etc. to do the work for you on a TASK-BY-TASK basis for $5.
I now have clients using it to:
- Create store logos
- Store graphics
- Write ongoing blog posts
- Create product videos… and more
It’s one of the most popular video training series we’ve sold, and in the spirit of Small Business Saturday, you can learn how to get some work off your overfilled plate as quickly as next week!
If you missed this the first time around, here’s your chance to learn how to do this for less than the price of a couple of holiday mochas. (Fewer calories too!) 🙂
… Then Tweet and Facebook your Small Business Saturday promotions!
Yours in online selling success,