Pinterest now offers a new way to create a more professional branded presence…

Last week, Pinterest introduced “website verification” which allows you to verify that the website you have listed in your Pinterest bio belongs to you…

This makes it clear to those who view your Pinterest page that you are the legitimate owner of the brand you’re promoting.

Not only does this promote trust in your Pinterest followers, it also:

  • Gives you a clickable link DIRECTLY from your Pinterest bio to your website, blog, or online store
  • Gets your Pinterest associated website URL indexed in Google
  • Gives you a more professionally branded bio

How to Verify Your Website URL on Pinterest

The first step in verifying your website URL is to associate your primary website, blog, or store URL with your Pinterest bio.

Unfortunately, the majority of Pinterest Bios are not optimized for business and don’t associate a URL with their Pinterest bio.

Pinterest bio optimization is a key factor in using Pinterest for business, and something I cover in-depth in my Pinterest for Ecommerce video series.

To verify your website URL, first add your primary website (the one you want to promote) via the “Settings” page.


Click “Verify Website”. (Mine says “website verified” because it’s already been verified.)

Next, you’re going to download a small verification file to  your computer.  It will look like the example below.

Download it to a folder where you can easily find it.

Upload this file that looks like “pinterest-47b09.html” to the root directory of your domain. I like to use Filezilla to upload files.


Press the “Click Here” link and Pinterest will verify your webiste.

Your website will be verified!

If you’re still feeling a little iffy about the techie aspect of this, I’ve just uploaded a new video to the Pinterest for Ecommerce course showing you exactly how to do this.

You’ll see on the video just how easy it is to upload the Pinterest HTML file.

Verifying Your Marketplace Store

Pinterest only currently supports Top Level Domains .com, .biz, .info. They plan to support additional domains in the future.

This also means that you can’t verify an eBay, Etsy, or Amazon etc. store  with the standard methods.

But there are workarounds that allow you to verify your store that I cover in the latest video addition to Pinterest for Ecommerce.

Trust is Essential

If you’re using Pinterest for business, verifying your website URL is a step you need to take.

Trust in social media marketing essential to driving followers to take action.

That’s why any opportunities for trust verification can’t be ignored.

Anyone can set up a profile on social media claiming to represent a brand. 

If you want potential new customers to pay attention to you and trust what you’re saying and selling on social media, you need to provide credibility signals in your social media presence.

And remember, you’re also leveraging the power of having a clickable URL that will take visitors directly to your website, store or blog!

While representing your brand in a professional, legitimate manner on the third largest social media site on the web.

BTW, if we’re not yet connected on Pinterest, let’s get connected here!