What’s good for the earth can be great for your business!

Eco-friendly or “green” products, once a specialized niche are now mainstream, and sales continue to grow worldwide.

Which means there’s more opportunity than ever to sell green products online!

Whether you build out a full-fledged line of eco-friendly products or bring a few green alternatives into your product mix, exploring eco-friendly sourcing options can be an easy and profitable way to expand your inventory.

Green products are an influence in every product industry today.

On Earth Day 2012, both eBay and Amazon featured eco-friendly products in a variety of categories.

Let’s look at some examples of product categories that now feature eco-friendly products…

New Consumer Green Products

• Furniture
• Soaps and skin care products
• Clothing
• Pet supplies and accessories
• Baby products,
• Kids clothing
• Toys
• Cosmetics
• Mattresses, sheets and blankets
• Dishes
• Bakeware and cookware
• Kitchen and dining
• Home appliances
• Home improvement
• Automotive
• Toys
• Sports and outdoors
• Solar power systems for home
• Patio furniture and lighting
• Lawn care
• Garden accessories
• Footwear
• Handbags and belts
• Wedding attire and decor
• Diamonds
• Jewelry
• Eco-friendly/energy saving consumer electronics. Top brands are now looking at ways to make traditional “energy hogs” such as big screen televisions more energy efficient.
• Bicycles

The range of eco-friendly or green products that are now available in the marketplace is huge.  And it’s growing every day.

As demand for organic products has risen, prices have also come down.

Sourcing Eco-Friendly Products

The easiest way to offer eco-friendly alternatives to your customers is to first contact the suppliers of your existing products to see if they offer an eco-friendly version.

Many companies that do not produce full green product lines, do have at least a few eco-friendly alternatives in production.

If you aren’t able to work with your existing suppliers to bring in some green options of existing products, the next step is to look for green vendors in your existing niche.

Attending a green trade show like the Natural Products Expo or get new product ideas at a consumer show like the Go Green Expo to get new product ideas.

No matter what you sell or where you sell it, green products offer a product line expansion opportunity.

And you don’t have to sell only eco-friendly products to take part! Offering a few green alternatives generate new sales within your existing product line.

Have you ventured into selling green products?  Tell me below!

-Lisa