by Lisa Suttora | Apr 23, 2012 | Niche Marketing, What to Sell
What’s good for the earth can be great for your business! Eco-friendly or “green” products, once a specialized niche are now mainstream, and sales continue to grow worldwide. Which means there’s more opportunity than ever to sell green products... by Lisa Suttora | Mar 31, 2012 | Niche Marketing
This week the web’s two largest ecommerce marketplaces, Amazon and eBay, began leveraging the power of Pinterest to increase traffic, drive sales and reach new customers. Both Amazon and eBay have added the Pinterest “Pin It” button on every product... by Lisa Suttora | Mar 2, 2012 | Niche Marketing
It wasn’t that long ago that most online businesses focused their marketing efforts on search engine optimization. Optimize your store or website for good placement in Google search and you could get new customers coming in through Google’s front door.... by Lisa Suttora | Nov 6, 2011 | Niche Marketing
As ecommerce competition heats up, great product sourcing skills are the name of the game for online success. While Marketing skills and knowing how to sell your products online are also of paramount importance, without in-demand products to sell,your business... by Lisa Suttora | Oct 31, 2011 | Niche Marketing, Selling on Amazon
Think Halloween products only sell in the month’s before October 31st? Not if you sell online! In the online world, Halloween themed products sell all year long. Whether for kid’s dress-up play, a themed costume party, a local school drama club production... by Lisa Suttora | Jul 17, 2011 | Niche Marketing
Recently I attended (and spoke at) the Amazon Seller’s Conference (SCOE) here in Seattle, WA. During the 4-day event, I had the opportunity attend “Amazon Day”, a full day of sessions led by Amazon team members. What I heard and saw in these session...
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