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7 Ways to Get Your Holiday Products Found in Search

by Lisa Suttora | Oct 20, 2012 | Marketing Online, Seasonal Selling

Whether it’s Amazon’s search, eBay’s Best Match or Google search, in order for your holiday products to sell, they first need to be FOUND in a buyer search. 86% of of online sales, start with a keyword search. This means that anything related to the...

Promoting Your Online Store on Small Business Saturday

by Lisa Suttora | Nov 27, 2011 | Marketing Online, Seasonal Selling

November 26th is Small Business Saturday. The day when millions of shoppers “Pledge to Shop Small”. As we cover in the Holiday Selling Guide, this is the day to remind people on Facebook, Twitter and in your email marketing that it’s Small Business...

How I Achieved a Page 1 Google Ranking Over the Weekend

by Lisa Suttora | May 2, 2011 | Marketing Online, Niche Marketing

Let’s get this week off to a great start! Today I’m going to share with you how I achieved a PAGE 1 Google ranking over a weekend… (Actually, it’s TWO “Page 1’s”, but I’ll get to that in a moment.) Is it really possible...

EXCLUSIVE Video: Kate Middleton’s Family Business “Party Pieces”

by Lisa Suttora | Apr 29, 2011 | Marketing Online

You’ve probably heard about that “little” wedding that happened today? 🙂 (And yes it’s spawning lots of new product trends.) What you might NOT know is that Kate Middleton’s mom started a very successful ecommerce business as a...

7 Quick Tips for Creating Search-Engine Friendly eBay Listings

by Lisa Suttora | Feb 5, 2011 | Marketing Online, Selling on eBay

When most people sit down to create an eBay listing, they think about how to describe their item, how to format the listing, how many pictures to add etc. But one thing people rarely think about is how to create search engine-friendly listings! However without proper...

Building Promotions Around Events and Lesser Known Holidays

by Lisa Suttora | Oct 11, 2010 | Marketing Online, Niche Marketing, Seasonal Selling

One of the best ways to market a product or service is to build a promotion around a holiday, day of observation or current event! Promotions tied to an event or holiday generate buzz, provide great search engine content by tapping into existing media articles about...
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