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Amazon Mucks Up Sponsored Product Ads (and 5 tips to improve ad performance)

Amazon Mucks Up Sponsored Product Ads (and 5 tips to improve ad performance)

by Lisa Suttora | Feb 19, 2016 | Amazon Sponsored Product Ads

On the heels of announcing that Amazon Sponsored Ads were responsible for a 100% increase in sales for 3rd party merchants during Q4, Amazon just threw sellers a curveball. On both February 2 and 11, 2016,  Amazon made changes to Sponsored Ad Phrase Match & Exact...

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