One of the best ways to market a product or service is to build a promotion around a holiday, day of observation or current event!

Promotions tied to an event or holiday generate buzz, provide great search engine content by tapping into existing media articles about the holiday/event and give you the opportunity to get your creative marketing juices flowing!

You might only think that there are a few of the ‘big name’  holidays to tap into – Back-to-School, Mother’s Day, Valentine’s Day… and that “little” upcoming event on December 25th, Christmas. 😉

But in fact there are hundreds of holidays, events and observations that happen each year that you can build a promotion around – events that you may not know exist (or have never thought of building a promotion around).

Did You Know?

In October 2010, the world was flooded with a plethora of promotions for 10/10/10  (October 10, 2010) – a date that happens once every 100 years.

But in addition to that centennial event, October is the month that boasts such holidays as:

  • National Cake Decorating Day
  • Universal Music Day
  • Columbus Day
  • Canadian Thanksgiving Day

If you sell cake pans, National Cake Decorating Day is the perfect day to run a promotion.

Sell musical instruments, market and promote your event around Universal Music Day.

No matter what day of the month it is, there’s an event or date to build a promotion around!

How to Creative an Event Based Promotion

The best thing about event based promotions is they give you a LOT of room for creativity.

In fact this is the reason that I love this strategy – it allows you to do something different, unique, creative with your marketing!

But there’s something even more import… your customers love it too.

Event based promotions work!

People love shopping during promotions tied to events. It’s more  fun, people get into it and it’s much more engaging than the humdrum “Save 20% until Thursday” promotion. (yawn)

If you sell baking supplies, cooking products, recipe books, birthday themed products, running a National Cake Decorating Day promotion will generate added excitement for the baking enthusiast who visits your site.

Event based promotions are always a great way to promote your sales in a niche!

In November, National Real Jewelry Month is a perfect way to promote your pre-Christmas jewelry gifts.  Oktoberfest holds tons of fall merchandising possibilities. And “Have a Bad Day” Day – November 19th… well everyone deserves a discount or special promotion on this kind of day. 🙂

September is baby safety month and a perfect time to run promotions and events for your baby products. Craft sellers could build some awesome promotions for Sewing Machine Day, June 13th.

Not to mention events like the Academy Awards, the opening of baseball season and more! There are thousands of them to choose from!

Now you may be wondering where to go to find out about all these events/holidays/observations. The folks here at Holiday Insights.have done a great job of putting together a comprehensive list by month. You can also Google the keywords “events celebrations calendar” or “national day” or “observations daily”

Look at the Promotion Possibilities for October!

Take a look at all these events you can promote around in October! (Courtesy of the folks at Holiday Insights)

October Observations by Month:

  • Adopt a Shelter Dog Month
  • American Pharmacist Month
  • Apple Jack Month
  • Awareness Month
  • Breast Cancer Awareness Month
  • Clergy Appreciation Month
  • Computer Learning Month
  • Cookie Month
  • Domestic Violence Awareness Month
  • Eat Country Ham Month
  • International Drum Month
  • Lupus Awareness Month
  • National Diabetes Month
  • National Pizza Month
  • National Vegetarian Month
  • National Popcorn Popping Month
  • Sarcastic Month
  • Seafood Month

October Weekly Celebrations:

  • Week 1 Get Organized Week
  • Week 1 Customer Service Week
  • Week 2 Fire Prevention Week
  • Week 2 Pet Peeve Week
  • Week 3 Pastoral Care Week

October Observations by Date

1  World Vegetarian Day

2  International Frugal Fun Day – first Saturday of the month

2  National Custodial Worker Day

2   Name Your Car Day

3 Oktoberfest in Germany ends, date varies

3  Techies Day

3  Virus Appreciation Day

4  National Golf Day

4  National Frappe Day

5  Do Something Nice Day

5  World Teacher’s Day

6  Come and Take it Day

6  Mad Hatter Day

6  Physician Assistant Day

7  Bald and Free Day

7  World Smile Day

8  American Touch Tag Day

8  World Egg Day –  second Friday of the month

9  Curious Events Day

9  Fire Prevention Day

9  Leif Erikson Day

9  Moldy Cheese Day

10 National Angel Food Cake Day

11 Columbus Day – second Monday of month

11 It’s My Party Day

11 Take Your Teddy Bear to Work Day

12 Cookbook Launch Day

12 Old Farmer’s Day

12 Moment of Frustration Day

13 Emergency Nurses Day- date varies

13 International Skeptics Day

14 Be Bald and Free Day

14 National Dessert Day – take an extra helping, or two

15 White Cane Safety Day

16 Bosses Day

16 Dictionary Day

16 International Newspaper Carrier Day -date varies each year

16  Sweetest Day Third Saturday of month

17 Wear Something Gaudy Day

18 No Beard Day

19 Evaluate Your Life Day

20 Brandied Fruit Day

21 Babbling Day

21 Count Your Buttons Day

21 National Pumpkin Cheesecake Day find a recipe, too.

22 National Nut Day

23 Make a Difference Day-  fourth Saturday of the month, an opportunity for neighbors to help neighbors.

23 National Mole Day

23 Tv Talk Show Host Day

24  Mother-In-Law Day – fourth Sunday in October

24 National Bologna Day

24 United Nations Day

25 Punk for a Day Day

25 World Pasta Day

26 National Mincemeat Day

27 National Tell a Story Day – in Scotland and the U.K.

27 Navy Day

28 Plush Animal Lover’s Day

29Frankenstein Friday – last Friday in October

29 Hermit Day

29 National Frankenstein Day

30 National Candy Corn Day

30 Mischief Night

31 Carve a Pumpkin Day – no surprise here

31 Halloween

31 Increase Your Psychic Powers Day

And this is just for the month of October!

Now it’s your turn! What event/holiday/observation are you going to build a promotion around this month?  Let me know below…