Both Amazon and eBay have added the Pinterest “Pin It” button on every product page within their U.S. sites.
The Pin It button allows eBay and Amazon buyers or visitors to easily post products they love over on Pinterest.
In doing so, they are free providing word-of-mouth marketing on Pinterest. A site that lends itself perfectly to ecommerce.
eBay and Amazon are following Etsy’s lead in successfully integrating the Pin It button into their product pages. The strategy to get Etsy’s products in front of Pinterest’s 12 million + unique visitors is working…
According to social media statistics tool Zoomsphere, Etsy and Google now alternate as the #1 and #2 sources of pinned content on Pinterest.
However, even without a resident Pin It button, Amazon currently holds the #3 spot as a content source for Pinterest.
With the addition of the Pin It button, it may not be long before Amazon or eBay products are vying for the top spot.
Benefits of the Amazon/eBay/Pinterest Integration
With more than 12 million unique monthly visitors to Pinterest.com, there will be no shortage of Pinterest users excited about pinning your products.
Easy access and a visual reminder to “Pin It” on Amazon and eBay’s pages, will only serve to increase the number of products pinned from these two sites.
That means more visibility for your eBay and Amazon products.
Pinterest, Facebook or Twitter?
While most people are familiar with Facebook and Twitter, Pinterest has seen a meteoric rise as a legitimate player in the social commerce space.
A big advantage to the integration of the Pin It button on both these sites is the compatibility factor between Pinterest and ecommerce.
- Pinterest is a platform for sharing visual imagery
- Ecommerce sales in large part because of visual product imagery
And while the Facebook and Twitter community value interpersonal interactions over postings of product images…
The Pinterest community thrives on the discovery of the cool products, trends, useful tools, good design, creativity, form, function and color!
In fact Pinterest is fast becoming a destination site for people to discover great gift ideas or look for product recommendations. Earning it a reputation as a top-notch curated content and product catalog.
Not only that, Pinterest users are engaged and take action!
Traffic referral to external sites: For the first time in February 2012, Pinterest drove more referral to external websites than 6 year old Twitter (And it continues to drive more referral traffic than LinkedIn, YouTube and Google+ COMBINED)
Pinterest‘s visual imagery moves people to action.
Whether they’re repinning, recommending, commenting or buying, Pinterest’s users are some of the most active on the web!
Pinning Strategies for Online Merchants
As an online merchant, you can also use the integrated Pin It button on eBay and Amazon to share your content on Pinterest. Or you can continue to use the browser bar Pin It button as I describe here.
But there are some key things to rememeber when using Pinterest for marketing:
You have a responsibility to follow Pinterest etiquette when using Pinterest for marketing. You can’t SPAM the Pinterest boards or use an automated Bot to post your listings. The Pinterest community will respond by not repinning or liking your influx of “PSPAM” which defeats your marketing efforts.
You MUST have a strategy in place to use Pinterest for business marketing. While buyers will simply pin products they love, a business owner must approach Pinterest strategically. (Both to get ROI on your marketing efforts and the best visibility for your brand.)
In fact, promoting your business on Pinterest incorrectly can actually do more harm to your brand than good.
That’s one of the reasons I put together the only course of its kind. A step-by-step course on Pinterest for Ecommerce. In this 5 video series, I’ll show youhow to strategically use Pinterest to reach new customers, drive more traffic to your products and convert more Pinterest visitors to sales!
Until Tuesday, April 2, you can get Pinterest for Ecommerce at a special introductory price. Click here for details.
Whether you sell on Amazon, eBay from your own website… (or you’re an author, speaker, blogger or consultant). If you sell something online, you need a presence on Pinterest!