Lisa Suttora is a noted Ecommerce Expert, Product Trendologist, author, speaker and the Founder/CEO of WhatDoISell.com. One of 34 eBay Certified Providers worldwide, Lisa specializes in helping independent entrepreneurs start, run and expand their ecommerce business.

With more than 15 years in online & offline retail merchandising, Lisa brings a unique approach and a wealth of experience to the question of “What to sell and how to sell it?”