But for those who are late to the game, or need an extra boost to amp up the numbers, these 7 late-to-the-game strategies will stoke the fire in your holiday sales…
Speak Holiday.Go right now and look at your web pages, you eBay listings, your online store. How many places do you see holiday imagery, holiday messaging, holiday gift suggestions? If the answer is none or few then your products are not showing up for the party everyone else wants to be a part of.
You have to give your customers visual clues that you’re dialed-in to the holidays. Your store must be part of the fun and festivities. Even the smallest online sellers can add a few holiday graphics and use messaging on their their website to speak the language of holiday sales.
Run Different Holiday Promotions Each Week. If you want to capture the attention of holiday buyers this year, you must run new promotions on a weekly basis. While this year’s shoppers aren’t suffering from frugal fatigue, consumers are looking for a sale.
Unlike last year, they’re not hoping to find everything marked down to 50% off, but they are looking for somewhat of a “feel-good holiday special” so they walk away from the purchase feeling like they got something extra.
Sell Communication & Service. Prominent service messaging must be a part of your holiday game plan. Whether it’s strategically placed graphics on your site or you hop in front of a video camera, one of the key things shoppers should see when they come to your site is a message from you with a commitment to:
- Same day shipping
- Providing tracking numbers
- Customer service (how will they contact you if they have a question)
- Optional gift wrapping services
Free Shipping. If you’re late to the holiday selling game, one of the fastest ways to amp up your sales is by offering Free Shipping. Again this year, Free Shipping is the #1 thing that holiday shoppers are looking for.
Bundle it Spectacular. If your holiday sales haven’t yet made a blip on the radar, it’s time to pull out the big guns and get really creative with your product offerings. A necklace and matching bracelet sold separately becomes a spectacular gift set. Pair a warm fuzzy bathrobe with matching slippers and create a special Christmas morning promotion around it.
Offer Holiday Gift Suggestions. Holiday shoppers aren’t looking for the “same ‘ole, same ‘ole” when it comes to purchasing holiday gifts. They LOVE creative ideas and unique gifts. Just because the media doesn’t recognize your product line as a “holiday item” doesn’t mean you can’t!
Don’t wait for anyone to give you permission to present your products as a holiday gift. Be bold and step out and make gift suggestions!
Get in Front of the Video Camera. If there is one thing that etailers can do this year to get found in search without the use of costly PPC campaigns and lengthy traffic driving strategies, it’s to get in front of the video camera. There is not a person reading this blog post who sales can’t benefit by doing a video review of a product you sell.
Whether it increases conversion on your site or eBay listing or helps you make it to page one on Google, video product reviews are all the rage this year. And don’t think you have to have a Hollywood stage production video to make it useful. REAL sells. Take a look at this video review of a popular Nikon camera lens. A little humor, being real, to the point and educational. 11,000+ people have viewed it so far. (BTW, I came across it in Google search while shopping for, you guessed it! Nikon cameras.)
Even if you’re sales aren’t yet where you’d like them to be this holiday season, you’ve got 30+ more days to keep focused on selling more. Never give up! Keep doing the right things up until the very last holiday minute and you’ll start to see the results of your efforts!
How about you? What are your plans for increasing your sales over the next 30 days?