With Valentine’s Day behind us, although we’re not quite done with winter, consumers shopping thoughts are turning to spring purchases!

That means it’s time to start getting your spring inventory into Amazon FBA and creating your spring marketing calendar.

Did you know there are more than 30 selling seasons between March and the end of June?

No matter what you sell, take a look at the calendar below and you’ll find a season that you can capitalize on!

And if you miss these, you’ll leave money on the table…


  • St Patrick’s Day: March 17th
  • Spring: March 20
  • Beginning of spring and summer product sales
  • Palm Sunday: April 9th
  • Easter: Sunday, April 16
  • Wedding season: Wedding season is in full swing as we approach June, one of the biggest wedding months of the year!


  • April Fools Day: Gag gifts
  • Get ready for summer products: Summer clothing, shoes, accessories all start selling this month
  • Bathing suit season: It’s still too chilly to wear them but sales of bathing suits are skyrocketing now.  In fact, shoppers who wait much past May will find that all the best selection is gone! If you sell beachwear, it’s time to get it on your store homepage
  • Prom wear: Online searches for prom wear are on the rise this month. Even though most proms don’ t happen until late May or early June, prom wear sales are increasing quickly with online searches up 60-80% from last month according to Google Insight
  • Earth Day: Earth Day is April 22nd and sales of eco-friendly and green products abound during this time.  Don’t just look to sell traditionally “green” products. Look for the green in everything you sell. A bicycle is not only for entertainment and exercise, it is an eco-friendly way for your customers to commute to work or around tow
  • Tax Day: A great time to run a sale!
  • Administrative Professionals Day: Gifts for office staff
  • Arbor Day: Eco-friendly gifts


  • Sales of summer products ramp sharply in May (and June): Products for outdoor activities, clothing and outdoor living products for the home.  Don’t wait until June to feature these in your store or you’ll lose a lot of sales!
  • National Teachers Day. A week long celebration honoring teachers, if you sell gifts and decorative accessories your store should have a promotion around National Teacher’s Day. (Date in May varies every year)
  • Mother’s Day:  Mother’s Day is one of the biggest spending holidays of the year. Because it’s not just about buying a gift for your mom… there are grandmas, aunts, nieces, friends, co-workers and friends who are like a mom, who will all be getting gifts on this holiday too.  Recognize all the moms in your store promotions and you’re sure to increase sales!  (Date in May varies every year)
  • Memorial Day: It vacation time, camping time, fun in the summer time and your last chance to make big inroads in summer product sales! (Date in May varies every year)
  • Travel Season:  Sales of travel season products start to ramp up 
  • Cinco de Mayo
  • Graduation: Grade school, middle-school, high-school, college and technical college – sales of graduation gifts increase in May and June! And don’t forget the little ones!  Pre-school graduation parties are all the rage.  What do you sell that would make a perfect gift for the graduate?
  • Prom: Dresses: Shoes, accessories, gifts, cosmetics


  • Graduation: Gifts, housewarming gifts, 
  • Father’s Day: Dad doesn’t fare quite as well as mom when it comes to Father’s Day spending but Father’s Day gift shoppers will be out in full force. Put together a Top 10 Father’s Day gift list and watch your sales of those products soar!
  • June: 4th of July products: Remember the majority of product sales happen in advance of the holiday, so if you wait until July to pull out the red,white and blue – you’ve just lost sales to the savvy seller who merchandised their 4th of July products in June.  So get those 4th of July products out early, so your inventory is sold out come July.
  • Summer Travel Season: Travel product sales continue to ramp
  • Summer Home Improvement
  • Outdoor Living
  • Father’s Day
  • Teacher Appreciation Day