Pricing to Win the Amazon Buy Box

by Lisa Suttora on June 17, 2013

If you’ve been selling on Amazon for any length of time, you know that winning the Amazon Buy Box gives you a distinct advantage in making more sales than your competitors.

And while there are several factors that go into winning the Buy Box, contrary to popular belief, having the LOWEST product price is NOT a requirement for owning this prime product page real-estate.

Yet every day, thousands of sellers lower their prices and sacrifice profit margins in a quest to win the Buy Box. A practice which leads directly to decreased profits.

The good news is you DON’T have to sacrifice margins OR sales volume to win the Buy Box!

Recently we hosted an exclusive event with Shmuli Goldberg of Feedvisor called Pricing to Win the Amazon Buy Box. The purpose of this event was to show Amazon merchants how to win the Buy Box, while INCREASING profit margins and outselling the competition.

In “Pricing Your Products to Win the Amazon Buy Box”, you’ll discover…

•    The impact of the Buy Box on your [click to continue reading…]


Often, it’s our DECISIONS that hold our business back, it has NOTHING to do with the POTENTIAL of the business itself.

Growing a five, six-figure or seven figure ecommerce business is not just a goal, it’s a mindset.

A way of making business decisions that ALLOWS your business to grow.

The problem is, many people don’t recognize when they’re making decisions that are holding their business back.

Below I’ll show you six decision point areas that can change the course of your business this year… [click to continue reading…]


Meet the Face of Amazon FBA

by Lisa Suttora on April 23, 2013


Sharons' Amazon business took her from FBA to the ziplines of Costa Rica.

If you’ve been wondering what it really takes to build a six-figure Amazon FBA business…

I’d like you to meet Sharon. Sharon is a mid-six figure Amazon FBA business owner, long-time client and student of mine and a shining example of a successful 3rd party merchant, selling on Amazon FBA.

Sharon got started in ecommerce with an eBay store.

During a business strategy session three years ago, I said to Sharon “You should start selling these products on Amazon as well. It will allow you to scale your business.

That conversation changed her business and her life.

Scale she did!

It took several months, but Sharon was approved to sell in the jewelry category.

Next came product line expansion.

Country Living found one of her new products on Amazon and featured it in their November 2011 issue. It sold out immediately.

In 2011, Sharon had a break-out year. It was at that point she realized [click to continue reading…]


Spring Into More Sales with These Sales Spikers

by Lisa Suttora on April 8, 2013

A “sales spiker” is an event, occurrence, season, or major change that directly spikes retail sales.

Sales spikers, a term I coined to describe this process (you won’t find it in your standard retail dictionary), can be a current event (Hostess going bankrupt), a holiday (Easter), a product shortage (air conditioners in the hot summer) a pop culture happening (breakout blockbuster movie), or any number of occurrences that cause people to buy more than they normally would.

We have three sales spikers happening between now and the middle of May…

  • Earth Day 2013 – April 22nd
  • Mother’s Day – May 12th
  • Spring  – March 20th

Earth Day is always a huge sales spiker, calling attention to the vast array of eco-friendly products in the marketplace.

Earth day events, media and press also raise visibility of the need to buy green. Each year millions of shoppers around the globe commit to buying more eco-friendly products.

Do you sell/want to sell eco-friendly products? This [click to continue reading…]