by Lisa Suttora on November 27, 2012
On the heels of the biggest Black Friday online sales in history ($1.042 Billion in sales), Cyber Monday reclaimed it’s title of the highest online spending day of the holiday season (so far).
comScore reports Cyber Monday 2012 sales hit $1.465 billion dollars compared with $1.25 billion a year ago, making it the highest spending day in ecommerce history.
Cyber Monday sales were up 17% over 2011.
On the heels of this announcement, comScore also announced that Thanksgiving Day sales were up 32% to $633 million. (Thanksgiving Day sales reflect a trend I’ve been speaking about for the past two holiday seasons – shoppers who don’t watch football on Thanksgiving (or Christmas) and instead turn their attention to online shopping.)
With these massive increases, we’re now on track for a $79 Billion dollar holiday selling season!
by Lisa Suttora on November 19, 2012
MAJOR news from Pinterest last week with the announcement of the new Pinterest Business accounts.
Pinterest grown rapidly as a powerful business marketing platform over the past year, and is now ready to provide special tools and services to help businesses in their marketing endeavors.
- One such tools is the new Pinterest Website Verification Badge, which I first covered here. This badge not only provides your Pinterest account with credibility, it also gi
ves you a solid link between Google and your website so that you can take advantage of the SEO benefits built into your Pinterest bio.
- Pinterest has also introduced the Profile widget and Board widget, which allow busineses. Which allows you to showcase 30 of your latest pins on your website. I’ll be covering [click to continue reading…]
by Lisa Suttora on November 6, 2012
Pinterest now offers a new way to create a more professional branded presence…
Last week, Pinterest introduced “website verification” which allows you to verify that the website you have listed in your Pinterest bio [click to continue reading…]
by Lisa Suttora on October 20, 2012
Whether it’s Amazon’s search, eBay’s Best Match or Google search, in order for your holiday products to sell, they first need to be FOUND in a buyer search.
86% of of online sales, start with a keyword search. This means that anything related to the marketing of your products must be keyword optimized.
This can include [click to continue reading…]
