thanksgiving_happy12 years ago this month I walked away from a very successful career in corporate America with a dream to become a successful online business owner.

Looking back on it now, as a single parent with a 4 month old and a 4 year old, it was a pretty gutsy thing to do.

The “how” wasn’t clear to me when I made that decision.

But the “why” was very clear.

I wanted to be able to run an online business from my home and have the flexibility to be as hands on in my kid’s lives as possible. I also had a lifelong fire burning inside of me to be an entrepreneur.

So for me, not only is every Thanksgiving a celebration of blessings, it’s also a celebration of entrepreneurship.

I know that each and every one of you have your own personal “why” for running your business.

Whether it’s family oriented, financially based or personal fulfillment, behind every business is a person with an important “why”.

… So I wanted to take a moment on this “Entrepreneurial Thanksgiving” to tell you that I’m honored to be able to bring you the “how-to’s” that will help you successfully accomplish your business goals and fulfill your personal “why”.

Whether through training classes, coaching groups, consulting, emails or blog posts, I am dedicated to bringing you the high-quality, leading-edge strategies and tactics that will help you get where you want to go.

In fact, after baking a pumpkin pie last night, I sat down to record a brand new video that will help you increase your sales SIGNIFICANTLY during the holiday homestretch.

Whether you’re celebrating Thanksgiving today or getting ready for the weekend, I’d like to wish you a “Happy Entrepreneurial Thanksgiving”!

Lisa

 

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5 Ecommerce Grinches Out to Steal Your Holiday Profits!

by Lisa Suttora on November 21, 2013

You thought the Grinch was bad when he tried to steal Christmas? Well he’s got nothing on these 5 “Ecommerce Grinches”.

They’re lurking around the marketplaces , hiding on your website, and trying to steal your sales!

Fortunately, it’s not too late to learn how to recognize them and thwart their profit stealing moves!

Lowball Larry. Lowball Larry is going to get that sale, even if it means undercutting your prices (and everyone elses) on the Amazon product page. He has an Amazon repricer and he’s not afraid to use it!

While Lowball can certainly be frustrating, you can beat him at his own game! [click to continue reading…]

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5 Tips to Jumpstart Your Holiday Traffic Today!

by Lisa Suttora on November 1, 2013

holiday_primetimeNovember 1st is here and it’s Holiday Primetime!

The marketing actions you take in your business over the next seven weeks can make or break your sales. And remember with Thanksgiving a week later this year, we lose a week of peak holiday sales time.

With 53 days left until Christmas, it’s time to focus heavily on getting your products in front of the right buyers!

1bMarket Your Products Not “The Store”.

Holiday shoppers don’t want to buy a store, they are looking for specific products to purchase.

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For example, your marketing message shouldn’t be [click to continue reading…]

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sale

It happens to everyone.  The product that just won’t sell.

Maybe it’s more than one product – maybe it’s an entire product line. Either way, there’s money tied up in that inventory and it needs to move!

While you could sit back hope something changes, taking a passive approach to marketplace sales won’t get your product out of the sales slump.

Your best course of action is to analyze the situation, figure out what the problem is and [click to continue reading…]

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