Ever since I introduced our new 2-part series on “How to Integrate Amazon into Your Business Model”, the #1 question I’ve received is about what to sell on Amazon…
“Lisa, I’m interested in selling on Amazon, but I don’t have a niche. (Or my niche is not represented on Amazon.) Do I need a niche FIRST to sell successfully on Amazon?”
It’s a really good question and the answer may surprise you… [click to continue reading…]
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It’s the end of July and already we’re seeing indicators of this year’s hot holiday products!
Last week I was a guest on eBay Radio to give a sneak preview of some of this season’s hottest sellers.
And you’ll be surprised at the breakout hit brand with winning gifts for kids and parents alike!
Click below to listen to my eBay Radio segment:
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And if you think July indicators happen too early in the season, consider this…
Last year the summer indicators were right on, giving online retailers early notification of the hot holiday products such as: Squinkies, Nerf Stampede, Silly Bandz, wooden balance bikes, fingerless gloves for women, designer Nook covers, iPad bags for the guys, Harry Potter Lego sets and much, much, more!
Keep in mind that the 2011 holiday selling season will be the be the boast the highest online sales ever! With last year’s online holiday sales totaling more than $32.6 billion dollars in November & December alone!
So, now is the time to start sourcing this hot holiday sellers – before they sell out in stores! We’ll talk more about late to the game holiday sourcing, in an upcoming blog post.
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Recently I attended (and spoke at) the Amazon Seller’s Conference (SCOE) here in Seattle, WA.
During the 4-day event, I had the opportunity attend “Amazon Day”, a full day of sessions led by Amazon team members.
What I heard and saw in these session will have a major impact on ecommerce and for online sellers moving forward -
Amazon has long offered opportunities for [click to continue reading…]
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Whether you’ve overbought on inventory, sourced the wrong products or have merchandise on hand with little shelf-life left in it, “stale inventory” is a common (and normal) challenge for online merchants.
But no matter what you sell or where you sell it, holding on to stale inventory is a costly business practice.
In fact, in the last 60 days Amazon has [click to continue reading…]
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In just under three weeks, selling on eBay is about to get more expensive for millions of products sold on the site.
Starting July 6th, eBay will begin charging Final Value fees on the amount sellers charge for shipping services.
For example:
Currently, if you sell a $20 item on eBay and charge $5 for shipping, you’re assessed fees on the $20 final sales price.
As of July 6th, you will be assessed [click to continue reading…]
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Watch me spot and research a hot niche market in under 10 minutes.
The clues that lead to finding a profitable niche market for your physical product, info product or affiliate marketing business are everywhere!
You can repeat this simple process and find new, profitable niche markets on a regular basis!
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I love dogs. (In fact right now, my kids and I are trying to agree on what kind of dog we want to get…)
But “product dogs” are a different story.
1. Product dogs are those items that [click to continue reading…]
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If you’re new to ecommerce and online business, you might know Amazon.com to be the ‘ecommerce darling’ of the moment.
But Amazon is one of the oldest and largest companies on the internet and has built an empire that offers multiple opportunities for entrepreneurial businesses to make money online.
Whether you sell physical products, digital products, are an affiliate marketer, an author, speaker, consultant or expert in your field, Amazon has several avenues for you to market your products.
It also offers an unparalleled opportunity for you to use the site to gain [click to continue reading…]
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(I originally published this post last Mother’s Day, but I loved it so much, I decided to republish it today. ) I don’t often blog about my life as an entrepreneur mom. I frequently want to, but there’s only so much time in the day to blog, and ecommerce strategy posts usually take precedence.
But since it’s Mother’s Day, I wanted to reach out to all the other entrepreneur moms (and those who are thinking about becoming one!) to wish you a Happy Mother’s Day and share some of the tips that I have used to balance life as a mom & business owner over the past 8 years.
I left a high-paying corporate job in 2002 to strike out on my own as an entrepreneur. A lifelong [click to continue reading…]
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Let’s get this week off to a great start!
Today I’m going to share with you how I achieved a PAGE 1 Google ranking over a weekend…
(Actually, it’s TWO “Page 1′s”, but I’ll get to that in a moment.)
Is it really possible to drive targeted traffic to your store or website by creating a simple video that ties into a CURRENT event?
The answer is yes!
I recently posted an article at my blog explaining how to capitalize on increased Earth Day Traffic and use it to drive traffic to eco-friendly products in your store.
Last week I decided to take that exact SAME principle and apply it to [click to continue reading…]
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