Father’s Day is June 20th and it’s an important seasonal selling holiday for online sellers.
Increased web traffic and shoppers looking for that perfect gift for dad are an opportunity to not only sell Father’s Day related merchandise but also to sell that perfect item to the gift-giver who is doing the shopping!
This means increased sales across the board!
The key to making this a great selling season is to feature [click to continue…]
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Do you have a blog? Do you want more traffic to that blog or to your website or online store?
If so, I want to invite you to join me in doing some NO COST marketing for your business over the next 30 days!
You see a blog is one of the best ways to [click to continue…]
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Are you struggling to build your online business? Not making the money you want? Following strategies but not getting results? Do you find yourself wondering why other people are successful and able to “make it online” and you’re not?
You might think it has to do with [click to continue…]
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William Shakespeare never ran an online store, but if he’d had the opportunity, I have no doubt he could have been successful.
Why?
Because William Shakespeare understood the importance of timing…
He once wrote…
“Timing is everything. There is a tide in the affairs of men which taken at the flood, leads on to fortune.”
The same applies to your online business.
Selling successfully online means [click to continue…]
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In my last post The 7 TOP Ways to Monetize a Niche, I outlined seven different ways to monetize a niche market. (You can start reading from the beginning of our Niche Monetizer™ series here.)
Today we’re going to look at 12 real-world examples of people who are successfully monetizing a niche in different ways. Some of these sites are small, home based businesses, others are larger organizations.
However it’s important to note, that it’s not the size of the business that matters. You can apply all of these Niche Monetizer™ methods at any level. And that’s exactly why this is a solid business building model, and a method that anyone can use to make money online.
Selling physical products is one of the easiest ways to monetize a niche. Why? [click to continue…]
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Last week in the kickoff post of our niche selling series Want to Have Success Online? Find a Niche and FOCUS!, I detailed that one of the benefits to finding a niche and focusing is this…
There are multiple ways you can monetize one niche.
Imagine taking one niche, [click to continue…]
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I don’t often blog about my life as an entrepreneur mom. I frequently want to, but there’s only so much time in the day to blog, and ecommerce strategy posts usually take precedence.
But since it’s Mother’s Day, I wanted to reach out to all the other entrepreneur moms (and those who are thinking about becoming one!) to wish you a Happy Mother’s Day and share some of the tips that I have used to balance life as a mom & business owner over the past 8 years.
I left a high-paying corporate job in 2002 to strike out on my own as an entrepreneur. A lifelong entrepreneur at heart since age 8, I had always wanted to own my own business, but never had the courage to do so. I grew up in a family where the message was, go to school, get a good job, work hard and you will be rewarded. I didn’t know any other entrepreneurs and thought for sure they must have some “special gene” which I was pretty sure I didn’t possess. Figuring if I did have “it” I would be able to start a business without being scared.
Having my two children changed all that. Tired of leaving my son with a babysitter (even though she was great) and dreading the prospect of starting child care all over again with my infant daughter, I decided to make the leap. I was going to “work from home” in [click to continue…]
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I had just put the finishing touches on the first blog post in my new blog series Want to Have Success Online? Find a Niche and FOCUS! when I heard that Wai Hong Fong owner of OZHut Stores and one of my 2008 Business Growth Group members had just made the prestigious Smart Company 2010 “Hot 30 Under 30″ List!
First, I want to congratulate Wai Hong and his team!
This is a great example of how vision and a niche focus led to success.
Landing on Smart Company’s Hot 30 Under 30 list is no small feat. Smart Company is Australia’s leading online business site with news, information and resources site for Australia’s entrepreneurs, small and medium business owners, and business managers. Each year they publish a list of the hottest and most successful up and coming entrepreneurial businesses in Australia.
And this is a pretty amazing list when you look at the demographics:
What makes this story even more remarkable is that Wai Hong started selling on eBay Australia just under 3 years ago and today owns a business that boasts ten niche websites with projected revenues of $1.5 million dollars this year!
And that’s why OZHut is the first case study in the Want to Have Success Online? Find a Niche and FOCUS! series, because it all started with a niche.
When Wai Hong Fong first [click to continue…]
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Last month, when speaking at the 2010 Ecommerce Summit someone asked me “If there was one piece of advice you would give to up and coming online sellers, what would it be?”
My answer to this question is always the same and it applies no matter what you sell or where you sell it.
Your best opportunity for creating a successful business on the Internet is to…
Find a niche and FOCUS.
Over the years, in working with thousands of online sellers in11 different countries, selling in more than 2300 different niche markets, sub-niches and micro-niches - one common thread runs through the most successful businesses…
Each one is succeeding in a niche market.
You see, once you’ve identified a profitable niche to serve, you can monetize that niche many different ways. But without that niche identified you’ll find yourself chasing market after market, opportunity after opportunity, never making any traction or money.
Many would-be business owners find themselves dabbling in multiple niche markets, putting in 10% of their time and attention on each. But 10% effort in 10 different niche markets does not add up to a 100% income.
You need to first be 100% focused on serving a niche and maximize the monetization of that niche to enjoy a 100% income.
Because of the importance of this topic, I’m putting together a series here on my blog, showcasing some successful niche businesses and explaining why they work. Additionally I’ll be explaining how you can implement this in your business.
So let’s start first, by talking about 7 business reasons why you should find a niche and focus! [click to continue…]
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I was sitting down at my desk today, about ready to write my new blog post called “Six Simple Steps to Increase Your Sales Conversion” when I decided first to go through the questions from my coaching group for tomorrow’s Monthly Progress Check webinar.
Each month, I get on a webinar with members of my coaching group and they submit their most pressing questions, their biggest challenges, things they’re confused about… sometimes it’s about venting frustrations, fears or regrouping and reprioritizing.
But I should have known that this month would be different.
As I sat there and read question after question, comment after comment, I knew it was happening again. [click to continue…]
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