by Lisa Suttora on March 6, 2012
There’s an old retail adage that still holds true today “A confused mind never buys.”
While shoppers love selection, give them too many unstructured choices and they’ll quickly get overwhelmed which can lead them to putting off the buying decision.
Today with with millions of products, access to thousands of online stores and marketplaces and a plethora of worthy buying choices, making a buying decision has never been harder for the online consumer.
That’s why we’re seeing more and more tools like customer reviews and product rankings to help consumers make sense of it all.
Helping Shoppers Buy With Customized Gift Lists
When a visitor lands at your store or website, they may have an idea for a product purchase in mind. But once they arrive, viewing a variety of choices can easily leave them overwhelmed.
Without guidance, they can quickly leave your site, vowing to think about it and return later. Unfortunately there’s no guarantee that they will.
Fortunately, there is an easy way to encourage shoppers to stay at your site and purchase exactly the right item from you! [click to continue reading…]
by Lisa Suttora on March 4, 2012
If a picture is worth a thousand words, a Pinterest picture can be worth thousands of dollars to your online business.
Pinterest (pronounced like interest with a p at the beginning) has rapidly become one of the best ways to show the world what you sell…
You can use Pinterest to get more brand visibility and gain new customers!
(Whether you sell on Amazon, eBay or your from your own website.)
Best of all, Pinterest is quick and easy to use, and lends itself perfectly to [click to continue reading…]
by Lisa Suttora on March 3, 2012
Imagine if you could implement a marketing strategy for your online business that would attract new customers and set your business apart from the competition.
- One that integrates easily into all aspects of your marketing
- The search engines reward it with better placement
- You could use it in your product pages on your website, on eBay, on a blog or with social media sites like Facebook, Twitter and Pinterest
- It would engage your customers
- Help convert browsers to buyers
- And you could use it no matter what you sell or where you sell it
- It was the secret sauce for your business
What if this powerful marketing strategy were free or low cost, and you could begin implementing it today with no prior experience?
So what is this secret sauce? [click to continue reading…]
by Lisa Suttora on March 2, 2012
It wasn’t that long ago that most online businesses focused their marketing efforts on search engine optimization. Optimize your store or website for good placement in Google search and you could get new customers coming in through Google’s front door.
But times have changed, customers have changed and your the way you market your business has to change with it.
While a well optimized store or website is certainly a must, it’s only a part of your marketing strategy.
In order to get your products and business in front of new customers, your marketing reach must [click to continue reading…]
