Ecommerce Phil Sees a Bright and Sunny Online Spring Selling Season Ahead!

by Lisa Suttora on February 3, 2012

While Punxsutawney Phil may have seen his shadow on Groundhog Day, February 2, 2012, on the other side of the country in Seattle, WA ‘Ecommerce Phil’ popped his head out to see a very bright and sunny spring selling season online ahead!

Rather than burrowing back underground, Ecommerce Phil is busily out sourcing new products to sell during the spring and summer season.

Fueled by robust 2011 online holiday sales and a stellar 65% Q4 for 3rd party merchants on Amazon, Ecommerce Phil knows he needs to get his best spring and summer merchandise online fast!

So what products is Ecommerce Phil planning to sell online this spring and summer?

Well to plan his inventory strategy, he first took a look at his Online Marketing Calendar to see what the upcoming Spring and Summer selling seasons are.  And this is what he found:

February

  • Valentines Day
  • Black History Month
  • National Weddings Month
  • Superbowl Sunday
  • Mardi Gras
  • Oscar Night
  • Pre-gardening season

March

  • Saint Patrick’s Day
  • National Craft Month
  • First Day of Spring

April:

  • International Guitar month
  • Lawn and Garden month
  • Easter
  • Earth Day
  • Spring Break

Products to Source:

    1. Solar power walkway and garden lights
    2. Composters
    3. Greenhouses
    4. Houseplants
    5. Seeds
    6. Flower Bulbs
    7. Planters
    8. Raised Beds
    9. Supplies
    10. Gardening Tools
    11. Yard & Deck products
    12. Sheds
    13. Area rugs
    14. Firepits
    15. Ceiling fans
    16. Grills
    17. Hammocks
    18. Hose Carts/Reels
    19. Outdoor Storage
    20. Solar Lights
    21. Pest Control
    22. Bicycles/Accessories
    23. Kites
    24. Blinds/shades/curtains/hardware
    25. Neon colored clothes, shoes, accessories for women and kids
    26. Cosmetics in new spring colors
    27. Handbags in spring colors and styles
    28. Perfume
    29. Big ride on toys for kids
    30. Swimwear
    31. Sunglasses
    32. Soccer cleats/clothes
    33. Baby gear
    34. Wedding favors
    35. Bridal shower supplies
    36. Bridal accessories
    37. Home spa products
    38. Footbaths
    39. Aromatherapy machines
    40. Super Bowl related football jersey/memorabilia
    41. Mardi-Gras party decorations
    42. Saint Patrick’s Day decorations
    43. Home decor in bright, spring colors
    44. Car care and maintenance products
    45. Luggage
    46. Walking/jogging clothes and accessories
    47. Spray on tan products
    48. Easter candy
    49. Easter decorations
    50. Easter costumes
    51. Easter books
    52. Eco-friendly clothing
    53. Eco-friendly furniture
    54. Eco-friendly cosmetics
    55. Eco-friendly health and beauty products
    56. Solar batteries
    57. BPA Free food containers
    58. Snowboards (source on clearance)
    59. Skiing products (source on clearance)
    60. Winter clothes/boots/accessories (source on clearance)

 

This is just a sampling of products that Ecommerce Phil is out sourcing!

Think about what products are new for spring and summer in your niche! Check with your wholesale suppliers.  Look through your supplier catalogs.

Whether sourcing products wholesale to sell on Amazon or using arbitrage sourcing to fuel the pipeline.

It’s a fresh new selling season and online shoppers are looking for fresh new products!

What new products will you bring to the marketplace this season?

-Lisa

 

 

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