pinsider tip_fbPinterest today rolled out a game changing traffic referral feature that will benefit Pinterest Marketing for online merchants, coaches, service providers – anyone who uses Pinterest for marketing!

Learn all about it in my latest Pinsider Tips video…

To learn more about how to market your products and business on Pinterest click here.

Connect with me on Pinterest!

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Celebrating 13 Years of EntrepreneurshipIn November 2001, I left a six-figure, job at Adobe (Seattle office) to come home and start a business.

My primary motivation? To fulfill my dream of being an “at home mom” to my 4 month old daughter and 4 year old son.

But as single parent, I got a lot of flack.

My family and friends thought I was crazy to leave a secure, high-level IT position for an unknown business venture.

However I knew if I didn’t make the move, I would always regret it.bellie_noah_2002

And 13 years later, I can say that every day I wake up immensely grateful for my life as an entrepreneurial mom.

Entrepreneurship is Life Changing

For me ecommerce was the vehicle that allowed me to change my life, and the life of my children.

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And over the years, I’ve been honored to help more than 90,000 online merchants in 15 countries representing 2600+ niche markets and 100’s of millions of dollars in sales change their lives via ecommerce.

At the end of the day, for me, that’s what this is all about…

Helping people change their lives using ecommerce and selling online as the vehicle.

So as I celebrate my 13 year anniversary as an entrepreneur, I’d like to thank you

My newsletter and blog readers, students, clients around the world, for welcoming me into your lives and your businesses – and giving me the opportunity to share my ecommerce marketing strategies, insights and training to help you change you change your life via online sales.

My Entrepreneurial Journey

I often get asked about what it takes to make it as  entrepreneur, support a family on my own, and manage it all, while still balance. This week on Facebook and Pinterest, and here on my blog, I’ll be sharing some of my top tips to business longevity.

The challenges, the high-points, and the “inner game” that’s helped me to run a successful business that has supported a family for 13 years. What I share with you might surprise you!

You can start reading about my journey as an entrepreneurial mom here.

And now, LET’S CELEBRATE!13anniv

In celebration of my 13 year anniversary, use COUPON CODE:  HAPPY13 to save 25% on our TOP selling products:

In 2015, great sourcing skills and leading-edge marketing skills will be THE top two differentiators for successful businesses on Amazon, Ebay and beyond.

Take advantage of this opportunity to SAVE 25 and add new skills toolkit that will take your business to the next level in 2015.

This year, during our pre-Thanksigivng dinner gratitude sharing, my son (who is now a high-school senior!) said he was grateful that I’d shown him you can achieve your dreams through persistence, hard work and determination.

… That brought this entrepreneurial mom to tears. :)

Whatever your dreams are for your business, I want to encourage you to follow them! The road is not always smooth, but at the end of the day, the journey is more than worth it!

-Lisa

 

 

 

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promoted_pin_rei

Pinterest Promoted Pins are THE hottest topic in ecommerce marketing this year.

And for good reason.

Promoted Pins are bringing a new level of visibility and sales to ecommerce products this holiday season.

In fact a single Promoted Pins campaign just took one of my client’s products from a good seller to an Amazon best seller in a matter of a week…

64 Clicks, 40 Repins and… Now a Best Selling Product

“Lisa, this is pretty darn exciting.  After learning from you how best to phrase my keywords in my Pinterest promoted pin ads, I reworked them on a single product (it only had 1 or 2 clicks at best).   In about a weeks time, I am up to 64 clicks  — since it is a holiday item it was time to get a little more traction.  It has gone from a good seller to a best seller!

Thanks, Lisa, your insight was invaluable!  – Kelly”

However, Pinterest Promoted Pins are so new, most people don’t understand how they work and how they can benefit your business.

Let’s  discuss in today’s blog post.

Understanding Promoted Pins

The first step in using Promoted Pins is understand what they are and how they’ll benefit your business and increase sales.

And there’s more to this than anyone (including Pinterest) is talking about.

A Pinterest Promoted Pin is essentially a paid ad on Pinterest.

Taking a “regular” Pinterest Pin and turning it into a paid ad.

You’ll recognize a Promoted Pin because it’s labeled as such in the bottom left hand corner of the Pin.

 

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Once your Pin is promoted it gets increased exposure when:

  • A Pinterest user does a search for the keyword phrases that you’ve optimized your Promoted Pin for
  • People browse one of Pinterest’s pre-defined categories
  • A Pinterest user browses via the new Guided Search

Important!

At this time, Promoted Pins are not found in the Home Feed (the news feed that you see when you first log into Pinterest).

There is a lot of incorrect information about this being bandied about on the web.

  • Related Pins are shown in your Pinterest Home Feed (Pinterest serves these up at their discretion). Related Pins and Promoted Pins are two different things.
  • Also, your Standard Pin will show up in your newsfeed as a regular Pin normally would. Even if you have promoted it.

Below is an example of how users see a Promoted Pin in Pinterest’s Category Browse and Guided Search…

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How Promoted Pins Increase Sales

There are 5 core ways that Pinterest Promoted Pins can increase your sales (six if you sell on Amazon).

The purpose of advertising with Promoted Pins is to:

  1. Sell More. Get your products in front of more and new targeted, interested Pinterest buyers
  2. Build a Following. Get exposure to potential new customers and people who aren’t yet following your business on Pinterest
  3. Make Your Pins go Viral. Generate more repins on your Pins, giving your products an even broader reach
  4. Accelerate the Process. Build an interested following more quickly on Pinterest, who will engage with your pins (both promoted and non-promoted) on a regular basis
  5. Drive click-throughs on your Pins over to your products on Amazon, Ebay, your website.

Understanding the purpose of your Promoted Pin is key to deciding what Pins to promote and what keyword phrases you want to optimize the Pins for.

An Added Benefit for Amazon Sellers

 

An added benefit for Amazon merchants is the more traffic you send to an Amazon listing, the more that listing is boosted in search. Even if a customer doesn’t buy at that time, the increased traffic to your Amazon Product Page, will give your Product Page an added boost in Amazon’s search for buyers who come in through Amazon’s front door.

Optimizing Your Promoted Pins

Because Pinterest Promoted Pins is still in Beta, it’s not a super intuitive program at the moment.

In fact, I’ve spent 25 hours under the hood of Pinterest, testing, tracking, and understanding how to keyword optimize Promoted Pins to get maximum visibility in search.

After my initial testing of Pinterest Promoted Pins in which I cracked the code on what you must do to keyword optimize your Pins (it’s different than your standard PPC keyword optimization strategies) for maximum visibility, I applied my strategies to Kelly’s pins.

Within a week, a Pin that was getting no traffic, achieved 40+ repins and 64 click-throughs to her product page, and drove her product from an OK selling product to one of her best-sellers on Amazon.pppsave25

This is the power of Pinterest Pins and how fast they can work to boost your sales.

If you’re just getting started with Pinterest Promoted Pins for the holiday selling season, you don’t have time to test, track and figure out what works, the holiday sales are happening NOW!

That’s why I’ve just added a brand new Promoted Pins video to my Pinterest for Holiday Sales that details step-by-step how to use Promoted Pins and get results.

To celebrate the opening up of Pinterest Promoted Pins, you can save 25% of Pinterest for Holiday Sales through Tuesday November 18th.

Have questions about Promoted Pins? Ask in the comments below!

-Lisa

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How to Create an Amazon Product Detail Page that SELLS!

by Lisa Suttora on September 24, 2014

product_detail_coverOne of the most important strategies for getting your products found in Amazon search AND converting those browsers into BUYERS is knowing how to create a well optimized Amazon product page.

There are four “zones” on an Amazon Product Detail Page that must be optimized for 1) Amazon search 2) The buyer’s eyes, and  3) Sales conversions.

These Zones are:

  • ZONE 1: Amazon Product Title
  • ZONE 2: Bulleted Key Product Features
  • ZONE 3: Product Description
  • ZONE 4:  ‘Back-end’ keywords

Optimizing these zones significantly impact whether or not your product will get…

  • Found in Amazon search
  • Clicked on by a potential customer
  • Read (or scanned) by that potential customer
  • Added to the customer’s Amazon Shopping Cart!

Unfortunately, most people give little thought to whether or not the product detail page they’re listing on…

  • Will get their products found in Amazon search
  • Will be found in a Google search
  • Has the most important keywords and keyword phrases in the “KEY POSITIONS” (not all keyword placement is treated equal on Amazon)
  • Gives the customer ENOUGH information to make the buying decision
  • Doesn’t give the customer TOO MUCH information (a confused mind never buys)
  • Violates Amazon’s product page categories  (we’ve all seen THOSE Amazon product pages –  that have violation after violation in every area of the page)

Optimize Your Product Detail Page for the Search Engines and the Buyers

When you write copy for your Amazon Product Detail Page, you should automatically be thinking about what keywords and keyword phrases that you can use to get this product page picked up in an Amazon or Google search.

In addition, you’ll want to think about what to say to the buyer that lands on your page.

The best rule of thumb is to think about what you want to say to the buyer first. Imagine you owned a brick-n-mortar retail shop and a customer stopped in to take a look at your lawn mower selection.

What would you say to that customer? How would you tell them which lawn mower to look at? What questions would the customer likely need answered?

Now translate these thoughts into keyword rich phrases that a buyer would use to search Amazon or Google for your product.

For example, if you sell mulching mowers, some of the keywords and keyword phrases you might use are:

  • Precise cutting for low-growing grasses
  • Good for the yard, good for the environment, good for you
  • Reduces evaporation of moisture from the lawn
  • Keeps grass clippings out of landfills
  • Low-tone muffler keeps noise down
  • Side discharge or rear bag grass clippings
  • Mulching mower
  • Convertible mulching mower
  • Electric mulching mower
  • 42 inch deck mulching mower
  • Environment mulching mower
  • Mulching push mower
  • And more!

The foundation for writing a good Amazon Product Detail Page that sells is using keyword rich phrases that satisfy both the buyers and the search engines.

Zone 1: Amazon Product Title

Your Amazon Product Page Title should contain your MOST important keywords.

  • This is the first Zone Amazon’s search algorithm looks at when determining whether or not to surface your listing in a buyer search
  • When creating your title, do your keyword research first! What keywords and keyword phrases are buyers using to search for this product?

Without the right keywords in the title, the Amazon shopper may never find your product.

  • Put the most important keywords first. Amazon’s search engines read left-to-right, top-to-bottom.
  • Starting with the brand name, continue with the product name, color, model #, and any key defining features like “Limited Edition” or “Made in USA”

For example:

Casio Women’s Baby-G Pink Whale Digital Sport Watch BG169R-4 Limited Edition

But remember, a title is a title. NOT a description, a place to list guarantees, a place to keyword stuff, and cram every possible use for the product in.

I’m sure you’ve seen this new wave of Amazon product titles that are not actually product titles but a paragraph of In fact, writing a title like this violates Amazon’s policies.

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Titles like this are in violation of Amazon’s Product Detail Page Policies

Amazon is starting to crack down on these titles by pulling product pages and issuing policy violations to sellers.

Even if you see these titles on a “best-selling” product, don’t do it! It’s not worth compromising your Amazon selling account.

Zone 2: Bulleted Key Product Features

On every product page you have five bullet points in which to really sell your product.

Unfortunately, most people write these bullets with details that won’t sell their product.

Or worse, leave them empty!

Zone 2 is the second part of the listing page that Amazon’s search algorithm looks at, it’s also the place that buyers scan first to determine if the product meets their needs.

In fact, many Amazon shoppers make their purchasing decision based on the Bullet Features list.

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Zone 2 bullet points should contain both features and benefits.

Features describe what the product does, the dimensions, materials its made of, or how it works

  • Measures 17″ high
  • Swiss quartz movement with analog display
  • Removable and reversible nonstick grease draining cooking plates

Benefits tell the customer how the product will benefit them

  • Pause ‘n serve lets you pour a quick cup of morning coffee while the coffeemaker is still brewing
  • Effortlessly tracks your daily steps, just like having a fitness coach!
  • Convenient lightweight water bottle holder with accessory compartment allows you to  jog with everything you need at your fingertips!

These Bulleted Features should be scannable. 

Buyers won’t read long, drawn out sentences.

Make your Bulleted Features long enough to tell the buyer what they need to know, but make each bullet point short enough for them to scan.

Zone 3: Product Description

The purpose of the product description is to provide the customer with any additional information they need to make a buying decision.

But this is also the time to sell the sizzle with the steak.sizzle

People buy on emotion, and if you can write a product description that connects with shoppers emotionally, you’ll become part of the conversations they’re having in their head about the purchase.

Answer the question of why this product is  right for them  – (what makes it special or a good buy)?

Help them envision what their life will be like if they buy your product – “You’ll smell deliciously exotic in this hibiscus and peony perfume.” ,

Overcome objections “You may think the last thing you need is a new mixer, but this is not just any mixer…”

Let them “touch and feel” the product by writing a sensory description “This savory, smokey barbeque sauce will make every steak taste like it’s fresh off the grill.”

Zone 4: “Back-end Keyword Search Terms

While there’s a lot of keyword optimization that needs to happen on the customer facing Amazon Product Detail Page, Amazon also gives you the opportunity to add additional keywords behind the scenes when you’re setting up a product page.

5 keyword search term fields allow you to add additional search keywords to the product page to give your page an even better chance of being found in search.searchterms

The keywords & keyword phrases will more typically be the long-tail keywords that weren’t right for the Product Detail Page itself, but that will give your page extra potential to be found in search.

Writing Product Detail Pages That Sell

As you can see, there is a lot of opportunity to take a ho-hum product detail page and turn it in a page that sells!

And we’ve just touched the surface in this sales boosting blog post!

In her new digital book, Amazon Advantage: Product Listing Strategies to Boost Your Sales Karon Thacktson, an experienced ecommerce marketing copywriter, walks you step-by-step through the process of creating an Amazon product pages that converts sales.

Karon’s new book will show you:amazonadvantage

  • How to get inside the minds of Amazon shoppers and create compelling descriptions that entice shoppers to buy
  • Real-life examples of products that excel (and some that fall flat on their faces)
  • Her process for creating an all-encompassing keyword list that can get you better rankings and seriously more traffic to your listings
  • How to capture attention with engaging product titles
  • The right and wrong way to create features/bullets that work for you instead of sending shoppers packing
  • And much more!

Last week I spoke with Karon about her new book and she told me she’d like to offer a special introductory price to my readers…

redsm_check_013 Through  9/27 you can get this step-by-step 70 page, downloadable digital book AND SAVE 40% with COUPON CODE LISA40

This critical skill is one you’ll use day in and day out in your Amazon business!

In fact, there are FIVE scenarios in which you should be optimizing your Amazon product pages:

  • Create a new Amazon product page for a wholesale product
  • Create a new product page for a retail arbitrage product
  • Create a new product page for an imported product
  • Create a new product page for a private label product
  • Update a poorly written Amazon product page BEFORE you list against it

http://bit.ly/azproductpage << Get the details here!

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