Listing Tool Spoonfeeder Forced to Shut Down Unexpectedly

by Lisa Suttora on February 6, 2010

This morning I awoke to find an urgent email from a client of mine.  A long time successful eBay seller who has happily been using the Spoonfeeder Listing tool for years.  They had received an email stating that Spoonfeeder was being forced to shut down immediately.

I quickly verified that this was indeed a legitimate email, finding an article at AuctionBytes outlining the unfortunate situation.  As well as a discussion over at Tamebay.

I then set about to find a resolution for my client, who had contacted me from the airport after discovering this right before they were about to board a flight home.

Before I detail the resolution to this situation, I want to take a moment to offer my condolences to Gene Chandler, owner of GreatLakesSoftware.com which operates SpoonFeeder and all his customers – all of which spoke highly of the service and Spoonfeeders customer service.

In reading the article at AuctionBytes articles it’s clear that Mr Chandler did everything possible to avoid this forceful shutdown.

Moving Your Spoonfeeder Listings to Inkfrog

I immediately contacted Debbie Levitt, Marketing Manager at Inkfrog to see if they had developed a tool to import Spoonfeeder listings into Inkfrog.  I knew they had written a tool like this to import Auctiva listings and wondered if they had something in the pipeline.

At 7:00am Pacific time, Debbie told me there was nothing in the pipeline yet but...  By 8:00am Pacific time , Debbie had discussed the issue with Inkfrog’s CEO Greg Sisung and he had not only made the decision to have the importing tool created – Debbie assured me it would be ready for use later that day!

And sure enough by 3:00pm Pacific it was ready for use.

As of the writing of this post, Inkfrog is the only listing tool that has a direct importing tool from Spoonfeeder.  Time is of the essence here.  When the time comes (and it could happen this weekend) that Spoonfeeder needs to shut down its servers – you want to have your listing photos and your templates moved off their servers or you will lose access to them.

I’ve been working with the Inkfrog importer tool all day – and I am impressed with it.  It’s intuitive, easy to use and it works.

Ok – here’s what you need to do if you are a Spoonfeeder customer.

1. Register for an account with Inkfrog.  You can register for a 2 week free trial here.

2. Once registered go here to get the instructions for using the Import tool.

3. For my client, I both converted the live listings to be Imported into Inkfrog and saved a copy in the Inkfrog Library.  After you see the tutorial screen shots you’ll know what I’m referring to.

4. Depending on how many listings you have to convert/import, it will take a while at your desk to complete the process.

5. You’ll get some listings that don’t convert.  If you are not sure why they don’t convert, check with Inkfrog on that.  I’m still working that out for my client.  When I have further information I’ll update it hear.

6. Spot check your live listings on eBay.  Debbie Levitt explained to me that eBay sends over these listings as a big chunk of HTML code.  That means that some listings will NOT come over completely clean.  Think of all the different templates, styles, graphics, text and fonts that are used in any giving eBay listing.

7. Don’t expect it all to come over perfectly.  The Inkfrog tool is fast and good – but don’t expect every listing to convert perfectly.  So far I haven’t found problems with my client’s listings, but they have a couple thousand and I haven’t looked at them all yet.

8. Import first, fix problems second.  You want to get all your listings imported.  Then fix the exceptions.

Take it one step at a time.  No one likes for this kind of thing to happen – it’s unfortunate for all involved.  Keep focused and keep your thoughts focused constructively on what needs to be done to get your listings in a good place.  If chocolate helps, now is a good time to eat it. :-)

-Lisa

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Free Webinar: What Will You Sell Online in 2010?

by Lisa Suttora on February 4, 2010

Join me for a FREE webinar on Monday February 8th 2010…

“What Will You Sell Online in 2010?”

What to Sell, What Else to Sell and What NOT to Sell…

From: Lisa Suttora

   
Re: What Will You Sell Online This Year?


Dear Online Entrepreneur,

With the dawn of a new year, it’s time to start thinking seriously about what you’ll sell in 2010 & beyond…

A lot has changed in online selling over the past several years – more people are shopping online than ever before and they’re looking to buy millions of products in specialized niches.

But there’s also more competition for sellers who sell commodities that are also sold by big box retailers with deep pockets.

Join me this Monday for a webinar that will get thinking differently about what you’ll sell online in 2010 and beyond!

In this webinar, you’ll start thinking about:

What should you sell and why?

  • Physical products?

  • Digital products?

  • Information products?

A lot of people go into selling a particular type of product because they see that the model works for someone else.  But there are pros and cons to each business model and you need to pick the one that’s right for you.

What to sell if you’re just getting started. How to pick products that will get you started making a small profit right away.

How to extend your product line and grow your business!
 Established businesses have a different challenge – how to expand their business without losing their focus on their existing market.

The 3 common mistakes that people make which lead them to sell (or continue to sell) the wrong type of  products. Make these mistakes and you’ll lose money and  reduce your profit margin.

 
No matter what you sell or where you sell it, your product line is the engine of your business!  Without the right products to sell all the best marketing will not sell products…   it’s time to get started with a new approach to product sourcing this year!
 
-
    

Register below for this FREE webinar"What Will You Sell Online in 2010?"

*Note: If you can’t make the LIVE event, your registration guarantees you a copy of the webinar video.
    

First Name *:

Primary Email *:

We will not share, rent or sell your information to any other organization.

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Join Me Today on Edge Ecommerce Radio

by Lisa Suttora on January 20, 2010

What are you selling online this year?

Do you have a solid idea of what you’ll sell and how you’ll source it?

Now is the time to start thinking about it, because Product Sourcing Month is just around the corner! A few years back, I christened February as “Product Sourcing Month”. Why?

  • It’s the kickoff to tradeshow season.
  • The post-holiday season is over.
  • And it’s early enough in the year to get you well positioned to source the right products for your business ALL year long…

On Wednesday 1/20, we’re going to do a little Pre-Product Sourcing Month Warm Up on my new radio show for online sellers…

***Edge Ecommerce Radio***

Edge Ecommerce Radio is here each week to keep you up to date with the latest innovations in the world of online commerce!

And today we’ll be talking about what you’ll sell online in 2010!

I’m excited to be broadcasting Edge Ecommerce Radio from the  studios of WS Radio, the leader in worldwide Internet talk.

Now, my show is so new (this is the 3rd broadcast)  that we’re still putting together the show page…

But you’ll find me  [click to continue…]

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Daily iPreneur

by Lisa Suttora on November 30, 2009

dailyipreneur_large

This week I shared with you that it’s my 8 year anniversary as an online entrepreneur.

I also shared the single biggest factor behind my success over the years.

Well something big came out of it that will help YOU with your business in 2010. [click to continue…]

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8 Years Ago This Month This Decision Changed My Life…

by Lisa Suttora on November 25, 2009

8anniversary_small8 years ago this month I left my job in corporate America to strike out on my own.

I’d never run my own business.

I was a single parent of a 4 month old and a 4 year old.

I had a limited amount of savings.

And a few zero balance credit cards.

I had no support system.  I knew no other entrepreneurs.

All  my friends said I was crazy to leave the “corporate gravy train”.

I didn’t even tell my dad, because being a traditional European father I knew he would be sick with worry.

***************

What I DID have however, was [click to continue…]

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ftcI just finished watching an excellent webinar interview conducted by my colleague Jim Edwards with Mr Rich Cleland of the FTC regarding the upcoming changes on 12/1/2009 to the current FTC policies on endorsements, affiliate marketing, testimonials, and product or results claims.

  • If you are an affiliate marketer, information marketer or blogger who has any type of ads on your blog, you’ll want to listen to this webinar.
  • If you sell physical products online and review them or post reviews/claims from your customers “This brand new men’s leather belt shaved 3″ off my waste size.” you’ll want to listen to this interview.

In it, Jim goes in-depth with questions on what these policies updates really mean. You can watch the interview in webinar format, listen to it in audio format or download the PDF of the interview.  The interview is free to everyone here.

Here is just a sampling of what Jim covers with Mr Cleland in the interview: [click to continue…]

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5 Pre-Thanksgiving Tips to Boost Your Online Holiday Sales

by Lisa Suttora on November 16, 2009

thanksgiving1Thanksgiving is right around the corner, and today is the day to start implementing some highly specialized pre-Thanksgiving selling strategies.

One of the biggest mistakes people make when selling during the holiday season is that they treat the entire holiday season as one big, long promotion.  But blaring the “Christmas event” message over and over again is the same as listening to a CD track that’s stuck on repeat.

After a while your customers just tune it out.  I talk about this in my 2009 Holiday Season Checklist.

The solution to this is to hold several different “events” in your online store or on your website throughout the holiday season.

Time-limited, topic focused events such as a pre-Thanksgiving event designed to inspire your customers to take action and make their purchase before the post- Thanksgiving holiday rush.

In the busy weeks before Thanksgiving, there are several ways you can catch your customer’s eye, and boost your sales…

5 Pre-Thanksgiving Tips to Boost Your Online Holiday Sales

one Offer a Deal-of-the-Day. Deal of the day sites have become very popular.  Sites like Woot, eBay & Amazon all sell crazy amounts of products through their daily deal programs.  And while you may not have the depth of inventory to blow out hundreds of units of products or discount below wholesale costs, you can [click to continue…]

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wdisgraphicIf you think shopping is a perfunctory, logical process for us human beings… think again!  The decision to make a purchase is largely based upon emotion (often subconscious emotions) that is then justified by logic.

Too often however, niche online sellers offer pages and pages of products that are devoid of emotion and personality.

Inanimate objects sitting on a page, the sales copy brings no life, no emotion, no meaning to what they sell. And because of that they don’t sell.

How then do you reach your customers and inspire them to click the “Buy” button? [click to continue…]

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Ecommerce Sellers, Start Your Engines…

by Lisa Suttora on November 3, 2009

christmascarIt’s November 3rd!  And we are NOW in the holiday selling season homestretch.

This is my 16th holiday selling season (online AND offline!) and so my body automatically jumps into “sprint mode” for the remaining two months of  the year.

I love the extra burst of energy I get this time of year!

So let’s get busy!  LOL! :)

Seriously though – if you sell products online, this IS showtime!

And things can get hectic for even the most seasoned online sellers this time of year…

Which is why I want you to know that I am here EVERY step of the way for YOU this holiday season – helping you navigate smoothly through this time of increased sales, more customer service questions and LOTS of wrapping, packing and shipping!

To do this – you & I will need a communication plan for the next 50 days (until December 22…) [click to continue…]

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christmas ship

I saw three ships come sailing in
On Christmas Day, on Christmas Day;
I saw three ships come sailing in
On Christmas Day in the morning.

And what was in those ships all three,
On Christmas Day, on Christmas Day?
And what was in those ships all three,
On Christmas Day in the morning?

The Amazon Ship

Amazon and eBay released their 3rd quarter earnings this week and as expected,  Amazon continued its tear on the ecommerce charts:

With sales up 28% year over year, a 23% growth rate  in North America,  98 million active buyers (up 17% from last year!) – and 31% of all units sold sold by third party sellers (that’s you and me!) there’s no doubt that Amazon has hit upon the business model that resonates with today’s online shopper.

Amazon’s ship is clearly coming in this Christmas.

The eBay Ship

While eBay’s ship didn’t exactly stall in the water – it did sail through Q3 at a much slower pace than Amazon. There was some positive wind in eBay’s overall sales in the 3rd quarter of 2009.  And eBay’s active user base was only up 2% year over year.

But for  sellers, one thing is for sure when it comes to reading the eBay numbers.  Profitability on eBay all depends on what you sell and what category you sell in…

Your Ship

So what does this mean for your ‘Christmas Ship’? [click to continue…]

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