Pricing to Win the Amazon Buy Box

by Lisa Suttora on June 17, 2013

If you’ve been selling on Amazon for any length of time, you know that winning the Amazon Buy Box gives you a distinct advantage in making more sales than your competitors.

And while there are several factors that go into winning the Buy Box, contrary to popular belief, having the LOWEST product price is NOT a requirement for owning this prime product page real-estate.

Yet every day, thousands of sellers lower their prices and sacrifice profit margins in a quest to win the Buy Box. A practice which leads directly to decreased profits.

The good news is you DON’T have to sacrifice margins OR sales volume to win the Buy Box!

Coming up in an exclusive webinar on Wednesday 6/26, I’ll be talking with Shmuli Goldberg of Feedvisor about how sellers can win the Buy Box, while INCREASING profit margins and outselling the competition.

In “Pricing Your Products to Win the Amazon Buy Box”, you’ll discover…

•    The impact of the Buy Box on your sales (these numbers are eye opening!)
•    How the “standard approach” to winning the Buy Box hurts your margins
•    What Amazon takes into account when assigning the Buy Box
•    How to price your inventory to win the Amazon Buy Box
•    Understanding and achieving the “sweet spot” in your product pricing
•    How to successfully navigate the balance between profit margin vs sales volume
•    How repricing your products plays into your overall Amazon selling strategy

Shmuli will also introduce us to Feedvisor, a game-changing tool that can increase both your Amazon sales and margins, in addition to helping you win the Buy Box.

I first learned about this tool a few weeks ago, and it’s unlike anything else out there.

Click the here to reserve your spot on the webinar!

The webinar will run 30 minutes, followed by a 30 minute panel where we’ll discuss any questions you may have about winning the Buy Box.

In today’s highly competitive Amazon marketplace, you need every advantage you can get to grow your sales and maximize profits!

Yours in online selling success,

Lisa

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Changing the DECISIONS That Hold Your Ecommerce Business Back

by Lisa Suttora on April 30, 2013

Often, it’s our DECISIONS that hold our business back, it has NOTHING to do with the POTENTIAL of the business itself.

Growing a five, six-figure or seven figure ecommerce business is not just a goal, it’s a mindset.

A way of making business decisions that ALLOWS your business to grow.

The problem is, many people don’t recognize when they’re making decisions that are holding their business back.

Below I’ll show you six decision point areas that can change the course of your business this year… [click to continue reading…]

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Meet the Face of Amazon FBA

by Lisa Suttora on April 23, 2013

 

Sharons' Amazon business took her from FBA to the ziplines of Costa Rica.

If you’ve been wondering what it really takes to build a six-figure Amazon FBA business…

I’d like you to meet Sharon. Sharon is a mid-six figure Amazon FBA business owner, long-time client and student of mine and a shining example of a successful 3rd party merchant, selling on Amazon FBA.

Sharon got started in ecommerce with an eBay store.

During a business strategy session three years ago, I said to Sharon “You should start selling these products on Amazon as well. It will allow you to scale your business.“

That conversation changed her business and her life.

Scale she did!

It took several months, but Sharon was approved to sell in the jewelry category.

Next came product line expansion.

Country Living found one of her new products on Amazon and featured it in their November 2011 issue. It sold out immediately.

In 2011, Sharon had a break-out year. It was at that point she realized [click to continue reading…]

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Spring Into More Sales with These Sales Spikers

by Lisa Suttora on April 8, 2013

A “sales spiker” is an event, occurrence, season, or major change that directly spikes retail sales.

Sales spikers, a term I coined to describe this process (you won’t find it in your standard retail dictionary), can be a current event (Hostess going bankrupt), a holiday (Easter), a product shortage (air conditioners in the hot summer) a pop culture happening (breakout blockbuster movie), or any number of occurrences that cause people to buy more than they normally would.

We have three sales spikers happening between now and the middle of May…

  • Earth Day 2013 – April 22nd
  • Mother’s Day – May 12th
  • Spring  – March 20th

Earth Day is always a huge sales spiker, calling attention to the vast array of eco-friendly products in the marketplace.

Earth day events, media and press also raise visibility of the need to buy green. Each year millions of shoppers around the globe commit to buying more eco-friendly products.

Do you sell/want to sell eco-friendly products? This [click to continue reading…]

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